Home' The Mirror Queenstown Lakes : May 1st 2013 Contents 1.5.13
O'Connell's Shopping Centre
03 442 9412 • www.opsm.co.nz
Steve Portsmouth, Fran Liddell, Sue Hunter, Abby Rutland
We're not just a glasses company, we are an eye
care company. OPSM prides itself on getting to
know what matters most to its customers and
on caring about the people behind the eyes that they look
after. This philosophy is very apparent when you visit
OPSM's Queenstown's store in O'Connell's Mall
and experience their welcome and their expert
and professional service.
The store offers an extensive range of men's and women's
frames and sunglasses in luxurious designs.
Dolce & Gabanna, Miu Miu, Oakley, Rayban, DKNY,
Vogue, Versace, Prada, Bvlgari and Burberry they are
all there, enticingly displayed for customers to browse.
The new optometrist,Abby is one of two new additions to
the OPSM Queenstown team, the other is Sue Hunter the
Abby started her career at Dunedin OPSM in 2008 after
studying at the University of Auckland. She returned
to OPSM in 2011 and has spent the last 18 months in
the national relief role working in many OPSM stores
throughout the north & south islands.
"My time as the national relief optometrist for OPSM has
been invaluable in understanding how optometry evolves
in different regions and has given me a huge range of
experience in all aspects of big and small town eye care.
I am excited to be settling in Queenstown and into a
practice with a great team who are all passionate about
offering a world class eye care experience.
"There are many aspects of optometry that many people
aren't aware of. Getting a prescription for glasses or
contact lenses is only the top layer. Often vision can feel
perfectly normal but there are many health issues of the
eye that can sneak up on us and then it is often too late
or very tricky to adequately treat them. Regular eye health
check-ups are essential.
Apart from general eye tests, Abby is therapeutically
qualified so is able to take care of many aspects of eye
infections, inflammation, contact lens complications,
allergic eye disease and removal of foreign bodies.
She is also a Maritime NZ designated optometrist so can
perform the sight certificate for boat operators and will
shortly be certified to carry out civil aviation authority
(CAA) eye test for pilots too.
"We are slightly remote here in Queenstown so our team
strives to offer as many solutions as possible in one place,
whether it be a general eye test, new glasses, contact
lenses, red eye treatment or more specialised eye sight
reports for Maritime NZ and the CAA. We also work
closely with the local GP's and are well backed up by the
the eye departments in Dunedin and Invercargill as well as
by private opthalmologists. This means we can do many
of the follow-ups required after surgeries such as cataract
extraction and LASIK, and removes the need to travel back
to Dunedin,Christchurch or further afield".
Sue joins the business with many years of retail
management experience from both the UK and
New Zealand. As the former manager from Country Road,
Queenstown she is very much looking forward to her new
challenge in the field of optometry and ensuring excellent
customer service and an enjoyable experience is given at
all times by both her and her team.
Many of our existing customers will know Fran Liddell who
joined the business in 2005 when it was still Queenstown
Eyecare owned by Graham & Toni Cole. Fran has an
amazing knowledge and passion for optics and is an
extremely valuable asset to the business.
Steve Portsmouth joined us from OPSM Dunedin last year.
Steve has a vast technical knowledge of optometry which
he has brought with him from the UK where he was an
Optical Lab Manager.
As a company OPSM is constantly looking at keeping up
to date with new technology in optics. At Queenstown they
have just introduced the most advanced way to fit frames
and lenses called "Accufit".A unique 3 part process,
it makes choosing and fitting glasses more precise,
informative and enjoyable. What's more it is completely
complimentary and exclusive to OPSM.
New law makes us more awesome
Our position on social equality is part of national identity
Equality to all : MP Louise Wall during
the last reading of the Marriage
Equality Bill in Parliament.
New Zealand became a
little more awesome
when our parliament
voted in the bill that
couples the same rights to marry
as their heterosexual friends. In
doing so we passed the bill just
days before the French
government followed suit.
It is my belief that a part of our
national identity here in New
Zealand is our position on social
equality and a willingness and
pride to be world leaders in our
We were brilliant enough to give
women the ability to vote, first in
the world. In doing so we
acknowledged our welfare here in
New Zealand was just as
important for both genders. We
have a history of making choices
on social policies about what is
conducive to all needs of human
In 1905, we voted 64 votes in
favour (and two against) of
providing well-built suburban
housing for workers who earned
less than £156 a year. The list
could go on to include provision of
health and education to the
These social policies that have
been agreed by our governments
throughout our history, all make
up our national identity, and our
Let's not hijack the debate over
same-sex marriage to be
exclusively a discussion around
the churches' positions. We have
just passed a bill that once again
recognises a need to provide
equality to all in New Zealand. We
also beat the French by doing so
. . . and that's fundamentally part
of our national identity too.
Timbo Deaker lives in
Gibbston, with his wife and two
children. He is a consultant
viticulturist and owns several
businesses that service the local
and domestic wine industry of
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